How to Compromise with a Web Designer without Compromising Your Vision

If you are running a business, you probably want to set up a website. In this day and age, you will more effectively get business online than through any other mode of advertising. Of course, since your business is an extension of who you are, you want your site to reflect that as well. You may have a very specific vision of what you want it to look like and how you want it to operate. However, though you do not need to forsake this vision, it is important to be open to new ideas.

Find the Right Designer

It would be very smart on your part to hire a web design firm that can help you with your personal or business site. These individuals are often very knowledgeable and up-to-date about what kinds of features will be successful on a website. With their guidance, you can make the very best of your vision when displaying it on your website.

Be Open and Agile

You may have a very specific vision in mind for your website, and that’s great. It’s always good to know exactly what you’re all about and how you want to sell that to potential clients. However, it is also good to be open to any suggestions that the web designer may have to offer. You should keep in mind that this individual is an expert in his or her field, and any suggestions s/he makes could end up being of great benefit to you. While you can value your ideas, try not to be closed off to whatever your designer has to say.

Your designer will likely know a great deal about the types of keywords that will get your web page to the tops of the search engines and the types of imagery that will really catch the eyes of potential clients. You can tell this individual all about the ideas and visions that you have for your webpage, but make sure to be open to what s/he has to say. It is possible that your exact vision will not be the most effective way to present this website for the purposes that you have in mind. If your designer suggests some alterations to your original ideas, don’t be offended. Keep an open mind, consider the ideas, and trust that your designer has the expertise to be making these suggestions.

Vision and Value

You do not have to give up on your original vision completely, but it would be best if you are willing to make compromises with your designer on presentation. Although you want your website to be an expression of you, you also want it to be effective. A good web designer can help you put together a site that effectively does what you want it to do and expresses your vision in the best way possible. Even if the end result isn’t exactly what you had planned, you can work with your designer to create a website that balances your ideas and who you are with what works in the modern business world.

5 Reasons Why Your Website Viewers Kiss and Run

You’ve done your homework. You chose the best website hosting company you could afford. You carefully designed your site to guide prospects to contact you for service or buy your products. You’re engaging in good search engine optimization, or so it seems. So why aren’t you seeing the the activity you expected? Below are five of the most common mistakes businesses make that turn off potential customers and drive them to your competitors. The statistics were reported on Hubspot.

Slow Website Response Times

Thirty-nine percent of people will abandon your site if images or content load too slowly. If you do any shopping or information gathering online, you already know that slow load times can annoy you to no end. The same goes for your potential customers. You should check your own site from time to time to see if it’s running slow, and if so, is it chronic. To be fair, slow loads can just as easily be the viewer’s cheap internet or mobile service. But if you notice your site regularly taking too long to respond when visiting with your own fast internet service, the problem is most likely on your end. The next thing you need to find out is whether the issue derives from too many graphics and videos or from your hosting site.

No Provisions for Mobile Devices

Mobile devices, smart phones and tablets, facilitate every two out of three minutes spent online. Thirteen percent of adults now search online with their mobile devices only and the rate of desktop searches steadily declines. If you are a business-to-business company, you should know that 40% of B2B product searches now occur on mobile media. If your web host doesn’t offer integrated site builds and hosting that allow one website build to properly display on every device, you are little more than a dinosaur waiting to be dug up. That’s no way to market your brand.

Your Web Designer Forgot (we hope) to Put Your Contact Info on Your Site

This is huge. A full 64% of visitors want to see your contact info on the homepage. Many will jump ship if your entire site is devoid of phone numbers or email addresses. Maybe your business need not list an address, but leaving out the means by which your prospects can contact you will kill your carefully laid web marketing plans. Think about it. Would you trust someone who appears to be dodging you? Right. Neither do your viewers.

Unattractive or Amateurish Design Acts Like Raid® on Your Viewers

This may seem unfairly nit-picky, since professional web design can take a bite out of your budget, and maybe you have the technical skills to build a site in-house. But the numbers suggest that two-thirds of visitors prefer to look at a beautifully designed site and the other third will leave the site if they feel it is unattractive. With only 15 minutes, on average, to check out your site, if it fails to attract their eye, the prospect may well move on to the next website on the results list. Of course, beauty is in the eye of the beholder. With the need to create sites that function as readily on tiny screens as on desktop monitors, many sites now present a scroll-down-forever-and-ever format. Even that is not to everyone’s liking. But one thing is for sure, experienced designers have fingers in the peaking trends, passing trends and future trends for good website design, content and imagery. Massaging your budgets to fit in a professional designer may be a game changer for your site’s performance.

When Viewers Must Dig to Find Your Products and Services

When you go to the grocery store, do you want to go into the back room to find your meat and potatoes? Nah. So why make your time-pressed shoppers or service prospects do essentially the same thing? If you sell stuff, feature your categories right there on the first page they’ll see. And use images liberally. If you provide consumer services, put up a list of the services most customers contact you for. Eighty-six percent of your visitors want your products and services to greet them at the door. You must tell about your company history and wonderful staff, of course, but give a synapses on the homepage with the rest linked from the homepage to the “about” page instead.

When it comes to online marketing, your website should glow like a bonfire, attracting and mesmerizing your visitors. You don’t want it to be a bomb. If you are ready to re-think your website, please contact nitara today. We have a staff of talented and experienced web developers who can turn your non-performing site into the site that gets used.psum.

Utilize a Ghost Writing Strategy to Promote Your Business

Diminishing Returns in Traditional Advertising

For decades, advertising has been about catching the customer’s eye, letting them know that your product exists and building associations. Ad companies may use association to link a product to concepts of family or an perhaps image of vitality or honesty. But in the end, it is using an image to persuade and ultimately induce a purchasing decision. The problem is that we have adapted to these techniques and many have learned to simply tune out advertisements as an annoyance. Advertising still works but as its effectiveness declines, the big ad companies continue to charge high fees to promote your products.

But what if there were a better way? What if there were a way to prove to a client, before making a sale, that you have the knowledge and expertise they’re looking for? What if you could promote yourself actively in a way that made clients choose you over the competition without you constantly paying to post social media or search engine ads? There is and the technique is surprisingly simple.

Educate to Build Your Business

Provide high quality written content to clients and potential clients for free. This does not mean to bombard them with spam or to hit them with volleys of heavy handed advertising copy. Clients are more likely to be turned off by this approach and avoid further business interaction if they feel pressured or even harassed. Instead, aim to educate your clients. Soften the sell and emphasize building their knowledge base on the topic. Provide them with the tools to make an informed decision. There are no clever tricks or advertising illusions to sour a business relationship, just honest communication that represents mutual benefit.

One example to illustrate the technique could be a local technology company that offers computer repair services. Let’s call them Green Castle Tech Repair. Potential clients may perform a simple web search and find Green Castle alongside a dozen similar companies, but with little to decide into whose hands they should trust their valuable and sensitive digital equipment. Now imagine if Green Castle maintained a blog on their website that discussed recent trends in computer security, PC technology and data management, all on a level that clients could understand. Imagine if their website contained an easy-to-use guide for clients that would help them through a few basic problems. For every web visitor who stops to read an interesting blog post or peruse a DIY guide, they will have made a long-term client who won’t even consider the competition. This works based on two fundamental concepts of human psychology: trust and obligation.

Build Trust

When a potential client reads informative, high quality writing on a topic that increases their knowledge, they recognize that the source of the information is an authority on the subject. This works whether it is for a law practice, a private clinic, a repair company, a construction company or a seller of widgets. No matter the topic, trust can be built with clients by providing useful content that demonstrates a deeper understanding than they possess. Some companies go as far as to provide white papers on a selected topic, a very powerful tool for building trust. The research and expertise that publishing a white paper symbolizes serves to demonstrate that you have an elite level of knowledge in the field. The client enters a buying decision with confidence, certain that you are a “thought leader” on the subject.

Create Obligation

The second effect created by providing free and helpful content is a sense of obligation. This only works if the content is actually helpful and doesn’t give the impression of pressuring the client into a sale. When we feel educated on a topic, we are naturally thankful, even if unconsciously so. The business has provided knowledge and an almost imperceptible feeling of debt is planted in the potential client’s mind. Think again of the visitor to the Green Castle Tech Repair website. They knew nothing about crypto-ransomware viruses before clicking, but now they do. They feel enlightened and grateful to have read information that could potentially save them in the future. Next month they are hit by just such a virus. Their first stop is certain to be Green Castle.

Ghostwriting

It can be very difficult to create superior content that builds client relationships. Not everyone is a highly talented writer or has the time to build out such an extensive written marketing strategy. But that’s ok. nitara is a digital marketing firm that uses ghost writers to help you provide that content through an integrated written and visual strategy.

We believe your vision is the story the world is waiting to hear, so let our ghost writers compose your blog posts, write your articles and produce expert white papers to build your brand as a thought leader through providing value to clients.

Case Study: the Twitter Complaint

If you have an official company Twitter account (and you should), it’s inevitable that you’ll receive customer contact via Twitter.  Twitter is an excellent and highly responsive medium for being in touch with your customers.  It’s also entirely public; customers posting positive (and negative!) reviews of your product or services will be doing so for the world to see; and possibly even reshare.  As a result, the way you handle Twitter interactions with your customers can be an excellent means of creating business (or, conversely, dissuading potential customers from doing business with you).

Stay Aware; Stay Responsive

Making the most of customer interaction via Twitter is a matter of staying active, attentive, and responsive.  Since Twitter is an extremely fast-moving medium, you’ll have to move just as quickly to address Tweets (particularly negative Tweets) before they have the chance to go viral.  You’ll want to keep a close eye not just on @ mentions, but also keywords that might indicate customer complaints.  Using a social media management system, you’ll be able to monitor keywords including your company’s name (and any nicknames or derivatives thereof), names of your products or representatives, and hashtags that might include these words.

Execute Exceptional Customer Service

These methods will help you to suss out who your customer is and what they need help with.  Once you do that, it’s time to execute the best customer service you can offer.  Remember: the world is watching.  You’ll want to give actionable information to your customer; and this might take more than the notorious 140 characters Twitter limits you to.  If you can’t solve their problem quickly or if the brevity of Twitter is making it so the problem is difficult to understand, encourage the customer to contact you directly via another means (and provide that means in the Tweet).  Alternately, tell the customer that you will Direct Message them with a better contact method for you (and then, of course, follow through).  This will allow you to show the world how responsive you are, but also give the customer the individual attention they need and deserve.  Direct message is an excellent option for providing information in a semi-private forum; but remember that a customer can always screenshot the contact and post it publicly.  Be certain that you’re always giving your all to these interactions; they can truly make or break a customer service situation.

One important thing to keep in mind is that you shouldn’t automate responses to customer complaints. A wooden, robotic reply (in front of your entire Twitter audience) is off-putting and gives the message that the customer isn’t important to you.  Personalize each response to assure the customer that you are ready to help, and that their issue is a top priority.  This personalization can take a great deal of time, but that extra mile speaks volumes to your dedication.

Make it Visible

Be certain to post the link to your Twitter feed somewhere on your “contact us” webpage.  This will allow customers to find you easily in a space that you are constantly available.  It also means that you’ll be able to effectively share company news and updates with the people who need to see them most.

Remember that the virality of Twitter can be used for you or against you.  Re-sharing positive responses you’ve received from customers via Twitter is as easy as pie; simply retweet the reply and there you go.  You’ve now effectively used social media for its primary purpose: to promote social contact between individuals (and, in the process, taken advantage of a free advertising opportunity).

Starting to understand the value of all this, but don’t have the time for social media? Our team has you covered. Trust nitara with your social media presence, and you’ll see results fast.

 

Sources:

https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter

https://www.weidert.com/whole_brain_marketing_blog/twitter-customer-service-best-practices