If you are running a business, you probably want to set up a website. In this day and age, you will more effectively get business online than through any other mode of advertising. Of course, since your business is an extension of who you are, you want your site to reflect that as well. You may have a […]
You’ve done your homework. You chose the best website hosting company you could afford. You carefully designed your site to guide prospects to contact you for service or buy your products. You’re engaging in good search engine optimization, or so it seems. So why aren’t you seeing the the activity you expected? Below are five of […]
Diminishing Returns in Traditional Advertising For decades, advertising has been about catching the customer’s eye, letting them know that your product exists and building associations. Ad companies may use association to link a product to concepts of family or an perhaps image of vitality or honesty. But in the end, it is using an image […]
If you have an official company Twitter account (and you should), it’s inevitable that you’ll receive customer contact via Twitter. Twitter is an excellent and highly responsive medium for being in touch with your customers. It’s also entirely public; customers posting positive (and negative!) reviews of your product or services will be doing so for the […]